Coaching & AI Strategy
The landscape is changing. Your next move matters.
For leaders navigating AI's impact on their careers, teams, and organizations. Whether you need clarity on your own path or a strategy for where your company is headed, I can help you cut through the noise and move with confidence.
Who I Work With
You're capable. You're just stuck.
Navigating hard things isn't new to you. A thought partner makes it easier.
- You built a career on deep expertise. Now you're watching AI replicate the surface of it in seconds.
- You're a founder between chapters. The last thing ended, the next thing hasn't started, and you're not sure who you are without something to build.
- You're a senior IC staring at the management track, wondering if it's growth or a slow death of what you're actually good at.
- You're a leader who knows AI matters for your org but you're drowning in vendor pitches and hype. You need someone technical who can cut through it.
You don't need more noise. You need space to think, someone who gets it, and a way forward.
The Approach
Get clear. Then get moving.
Most people stay stuck because they're thinking in circles. We break that. You'll leave with clarity on what you want, a plan to get there, and support that doesn't disappear between sessions.
Sessions
We talk through what matters. Follow up on commitments. Get unstuck. This is where we find what's in your way and figure out how to move through it.
Support
Between sessions, you get support that holds the thread: reflection prompts, accountability nudges, and a private space to think without performing. Works with Claude, ChatGPT, Gemini, or local models.
Skills
You'll learn to use AI as a tool for self-discovery: clarifying what you want, pressure-testing your thinking, building momentum toward action. You leave with new capabilities, not just a plan.
Background
I've spent a decade on this problem.
People need someone to talk to. That sounds simple, but it's not. Friends get busy. Therapists have waitlists. Coaches are expensive. And even when someone's available, they're not always equipped to help.
I've spent ten years building AI that could fill those gaps. Systems that listen, understand intent and emotion, and respond with empathy and evidence-based guidance. It shipped at Headspace, in hospitals, in products used by millions.
But talking to AI isn't the same as talking to someone who's been through it.
That's what I'm building now: human coaching, augmented by AI. The human for what matters most. The AI for everything in between.
What Clients Say
Before working with William, I was an undergrad with a lot of ideas and no traction. Within a year, I'd published research that got picked up by national news outlets. Now I'm faculty. He didn't hand me a playbook. He helped me figure out what I actually wanted and held me to it.— Xiao, Assistant Professor
I came to William scattered. No savings, no direction, just a vague sense I wanted more. He helped me get honest about my finances, commit to firefighter certification, and actually follow through. I own a home now. I'm starting EMT school. I didn't think this version of my life was possible.— Bruce, Firefighter / EMT
Ready to talk?
Book a call. No pressure, no pitch. Just a conversation about where you are and where you want to go.